Access established distribution channels and travel trade partnerships
Our comprehensive market entry and expansion service designed specifically for Yunnan’s tourist and ethnic products companies seeking to establish and grow their presence in European and English-speaking markets. Leveraging our unique dual-presence in Kunming and London, we bridge the gap between authentic Chinese tourism experiences and international buyers, combining deep local knowledge with on-the-ground expertise in target markets. We handle the complexity of cross-border business development, enabling our clients to focus on their core offerings while we build sustainable international revenue streams.
Our London office provides direct access to European buyers, travel tech networks, and major travel brands, while our Yunnan-based team maintains daily contact with your operations and deep understanding of Southwest China’s tourism and ethnic products landscape. This dual presence eliminates the communication gaps, time zone frustrations, and cultural misunderstandings that plague most cross-border business relationships.
We’ve delivered results for significant international players who demand professional standards, measurable outcomes, and reliable execution. Our experience spans complex cross-border digital marketing campaigns, multi-stakeholder negotiations, and long-term market development programs.
We deliver a full spectrum of services including distribution network building, market intelligence, and ongoing trade representation. You get the benefits of having your own international office, marketing team, and business development operation without the overhead of establishing foreign entities, hiring staff, or navigating unfamiliar regulatory environments
Representation at international travel trade shows (ITB, WTM, ATTA, etc.) Sales calls and relationship management with tour operators Contract negotiation with international partners Commission structure…
Partnership setup with inbound tour operators Wholesale travel agency network development DMC (Destination Management Company) relationships Travel trade familiarization trip organization B2B marketplace presence (TravelPort,…
Competitor analysis in key source markets Pricing strategy recommendations Market trend reports and insights Customer segment analysis Seasonal demand forecasting
Lead generation from international markets Proposal development for B2B partnerships Sales collateral creation (trade brochures, fact sheets) Agent training and educational materials Partnership performance reporting
Expert perspectives on cross-border marketing and international travel industry trends
As the global tourism market evolves, a new ambition is emerging among Chinese tour operators: to attract European travellers
Yunnan should strive for quality not quantity in the international tourism market
Our team of industry experts bring diverse cultural perspectives, technical expertise, and a deep commitment to your international success.
We combine global market knowledge with local cultural insights to understand the unique features of each target market.
All of our specialists have provide practical, results-driven guidance based on many years of international experience
Whether you’re interested in our services or you want to find one of our experts in your target market, we’ll put you in touch with the right team. A member of our team will be in touch soon.
Marketing Manager
