Sales & Customer Relations

Sales & Customer relations training equips your team with the proven techniques to engage international customers effectively throughout the entire business cycle—from first enquiry through to post-sale follow-up. Whether your sales team is pitching to UK tour operators, your product managers are meeting with overseas distributors, or your front-line staff are converting walk-in tourists into paying customers, this program delivers the practical skills needed to close deals and build relationships. We focus on real-world sales scenarios: handling email enquiries professionally, conducting effective sales conversations, identifying upsell opportunities, and maintaining communication that keeps customers engaged and coming back.

Our approach combines Western sales best practices with realistic training for the Chinese business context. Your team learns how to present your offerings in ways that resonate with international buyers, overcome common objections, negotiate terms confidently, and use follow-up communication to generate testimonials and repeat business. For hospitality businesses, this means converting booking enquiries and maximizing on-site revenue. For product companies, it means winning distribution agreements and building buyer loyalty. Through role-play exercises, email templates, and scenario-based workshops, we give your team immediately usable skills that translate into measurable revenue growth.